Harvard ManageMentor

Marketing Essentials

Leading The Business

49.95 USD

Learning Objectives

Foster a marketing orientation within your team.
Research and identification of target customers.
Developing a marketing strategy.
Developing and implementing a marketing plan.
Market to global customers.

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Estimated Seat time: 2 hours, 26 minutes

Modality: Self-paced, Asynchronous learning

Assessment: Multiple-choice questions

Languages: English, Spanish, French, Portuguese, and Chinese

Included materials: Harvard Business Publishing Articles, Podcasts, tools, and worksheets

Product Description

The success of your business is very much influenced by how well you market your products and services. By understanding your customers’ needs and adopting effective marketing strategies, you can implant your brand’s name, its products/services, and potential benefits in the minds of your targeted customer segment, thereby helping them make buying decisions. So, having the basic knowledge of essential marketing tools and strategies is a must-have for everybody in a management role.

This course pack is specifically designed to enhance your knowledge and understanding of marketing essentials, so you can better serve your customers. Students will learn the step-by-step marketing process, starting from customer research and leading to the development of marketing strategies.

Lessons

Cultivate a Marketing Orientation

Understand Your Customer

Create a Marketing Strategy

Create and Implement a Marketing Plan

Global Marketing

Experts contributing to this course

Leslie John
Neil Gaydon
Robin Bolton
Rob Markey
Rohit Deshpande
Kamaline Ramdas
Simone Ahuja
Eddie Yoon
Kate Sweetman
John McDonnell
Larry Kramer
Janis Fratamico
Bethany Poole

Here are some instructions to get going: